Sugar skull and Vamos Rams ballcaps are part of the merchandise line. (Courtesy Los Angeles Rams)
Stadium-only merchandise, mariachi band part of new theme
“Vamos Rams” is more than a popular chant by fans of the NFL’s Los Angeles Rams. As the Spanish translation of "Let's go, Rams," it’s a cultural touchstone that the team is using as a theme in an stadium-only merchandise line and in fan activations on game day.
A mariachi band dressed in Rams throwback royal blue and yellow appeared at t...