Ed Sheeran

Ticketmaster has slowly been rolling out its bot/scalper beating Verified Fan initiative over the past six months. But when tickets for Ed Sheeran’s massive U.S. arena tour went on sale earlier this month, VF got its biggest test to date. (see related story in Venues Today March magazine).

And, to hear Haley McCollister of Messina Touring Group tell it, the results so far are pretty impressive. “We are very happy with our experience with the Verified Fan presale...

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