Maggie Ellison, Event Marketing Strategies; Paula Beadl, Carnival Marketing; Tracey Gardner, Mississippi State Fair; Tracy Whittenfeld, Washington State Fair, Puyallup; Jessica Bojorquez, Tandem Partnerships. (VT Photo)

REPORTING FROM LAS VEGAS — Finding ways to maximize benefits for both sponsors and guests using VIP experiences at fairs was discussed at a panel held at IAFE Conference & Trade Show, Paris Hotel & Casino, Nov. 30. VIP experiences at fairs are becoming more...

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