Nicole Feld, Melissa Hoffman and Sean Saadeh discussed immersive experiences on a panel at the VenuesNow Conference, on Sept. 11, in New York City. The term “immersive experiences” is often misunderstood, according to Nicole Feld, executive vice president and producer for Feld Entertainment, a company that has 50 years of experience with shows that incorporate the audience into the action. Feld spoke Wednesday, along with Melissa Hoffman, principal/studio leader for LAB at Rockwell, and Sean Saadeh, executive vice president of entertainment at Prudential Center in Newark, N.J., on a panel moderated by David Touhey, president of Monumental Sports & Entertainment, at the VenuesNow Conference in New York City. “The definition of live entertainment is changing,” Feld said. “Immersive in the way we use it today is when we get the audience not only to participate but to actually be part of the show’s environment. What fans remember is not the […]
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