VStar’s PAW Patrol Live! franchise has shows running in the U.S. and internationally. (Courtesy VStar Entertainment Group)

When Minnesota-based VStar Entertainment Group transitioned out of a 38-year relationship with Sesame Street Live and then was bought by Cirque du Soleil Entertainment Group in July, it cleared the way for VStar to refocus its efforts on the lucrative family event segment.

“This allowed us to reallocate our investible dollars with Nickelodeon and PAW Patrol in 2016,” s...


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