Will convention centers look to naming rights?

The Lansing Center is situated in the Michigan city’s Stadium District next to the Grand River downtown. (Courtesy LEPFA)
In Michigan, Lansing Center joins relatively short list of venues looking for deals
The Lansing (Mich.) Center is searching for a corporate naming-rights sponsor, adding one more convention center to a small list that have looked for such partnerships.

Last month, the city announced its desire to work with a naming-rights partner under a 10-year, $1.5 million deal that i...