A rendering shows the Yuengling name on what has been known as the USF Sun Dome. (Courtesy Tampa Bay Entertainment Properties)

The University of South Florida has served alcohol in its arena for roughly two decades, so it wasn’t a stretch when the university announced a 10-year naming-rights deal for the USF Sun Dome in Tampa to become the Yuengling Center on July 1. Financial details of the agreement were not disclosed.

Brokered by arena operator Tampa Bay Entertainment Propert...


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