NEXT STAGE: When COVID-19 shut down productions, arts groups and theaters turned to livestreaming and additional fundraising. (Getty Images) A strong connection to patrons helps arts organizations weather the storm, ticketing execs say With venues being pressed to implement new health and safety measures and technologies like contactless ticketing and payment, the need to tap into new sources of revenue — whether through streaming, nontraditional offerings like drive-ins, increased fundraising or other means like new or expanded educational offerings — is for many a matter of economic survival. Those with the strongest audience engagement models are most likely to find success in generating new income sources, according to some executives of companies that provide ticketing, marketing and customer relationship management platforms. “If you haven’t been doing that, it’s very hard after the fact to say we want to get people to sign up for streaming because we want to light […]
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