NEXT STAGE: When COVID-19 shut down productions, arts groups and theaters turned to livestreaming and additional fundraising. (Getty Images)
A strong connection to patrons helps arts organizations weather the storm, ticketing execs say
With venues being pressed to implement new health and safety measures and technologies like contactless ticketing and payment, the need to tap into new sources of revenue — whether through streaming, nontraditional offerings like drive-ins, increased fundraising...


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