Theater boxes are among the premium seat options the Oakland A’s are testing for their proposed new ballpark. (Don Muret / Staff) A’s use RingCentral Coliseum as lab to test new kind of subscription OAKLAND, Calif. — Chris Giles fills the role of mad scientist in the laboratory known as RingCentral Coliseum. Giles, the Oakland A’s chief operating officer, has thrown the traditional season-ticket model out the window as the Major League Baseball team tests premium-seat concepts for its proposed ballpark along the city’s waterfront.  It’s all part of A’s Access. The subscription-style model provides flexibility across 81 home games and allows many fans to buy premium seats in small pockets of the lower bowl between the first and third base lines.  The program launched for the 2019 season and covered all seating sections. Fans could buy reserved seats for a set number of home games. For the remaining games… Continue Reading Experimenting With It All, Including Season Tickets

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