Theater boxes are among the premium seat options the Oakland A’s are testing for their proposed new ballpark. (Don Muret / Staff)
A’s use RingCentral Coliseum as lab to test new kind of subscription
OAKLAND, Calif. — Chris Giles fills the role of mad scientist in the laboratory known as RingCentral Coliseum.

Giles, the Oakland A’s chief operating officer, has thrown the traditional season-ticket model out the window as the Major League Baseball team tests premium-seat concepts for its propo...


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