Self-service technology gives customers “the power to browse a menu at their own pace,” Appetize co-founder Kevin Anderson said. (ConRobPhoto) Data from three venues shows increases over traditional concessions ordering The self-service concessions kiosk is no longer an optional solution in sports venues, said Mike Plutino, founder and CEO of consultancy Food Service Matters. Appetize, a point-of-sale, inventory and analytics platform, agrees, releasing new data from three U.S. sites that shows self-service kiosks create a significant increase in average order size compared with traditional counter interactions. Using data from AT&T Center in San Antonio; the Pete Maravich Assembly Center at LSU in Baton Rouge, La.; and Service Systems Associates at the Cincinnati Museum Center, Appetize said consumers were 47 percent more likely to add a menu item on a kiosk than when asked to do so by a cashier. “When you combine embedded upsell functionality and a cashless experience, guests […]
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