Colonial Life Arena in Columbia, S.C., is on ArenaNetwork’s roster of venues. (Courtesy Colonial Life Arena) Marketing task force focuses on message it will take to the public While it is uncertain when touring in North America will be able to safely resume, ArenaNetwork and TheaterNetwork have begun prepping for an eventual reopening of venues by hosting virtual meetings to share ideas and strategies for best marketing practices. ArenaNetwork’s Natalie Caplan, vice president of entertainment, and Denise Gonzales, director of entertainment, hosted a virtual meeting of top marketing professionals at member venues April 8, with plans for the marketing task force to continuing virtually meeting on a regular basis as the live entertainment industry navigates the pandemic crisis. “We know there is a lot of bad news out there today about COVID-19. We wanted our member venues to focus on how we will get the message out, when the time […]
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