Spectrum Center in Charlotte, N.C., is putting together an anniversary platform that includes a special logo, marketing and social media.
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SEA YOU SOON: Plans call for Baby Shark Live! to hit the road again in the fall for rescheduled dates. (Courtesy Baby Shark Live!) A YouTube earworm becomes a successful live tour and proves TV isn’t the only place to find a hit When Korean-based YouTube channel Pinkfong put up its version of the “Baby Shark” song in November 2015, it quickly became a cultural phenomenon. Fast forward five years, and 5 billion video views later, and this moneymaker is on Year Two as the first major children’s brand tour that isn’t propelled by a television show. “We thought it would be a challenge without deep penetration, but being a phenomenon, and the second most viewed YouTube video ever, helped,” said Jonathan Linden, who with Stephen Shaw is co-president of New York City-based Round Room Live, the tour’s producer. “We were high on the Baby Shark property; we loved the… Continue Reading Family Shows: Shark Attack
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AUTO RENEWAL: Ilani’s new parking garage will have 2,700 parking spaces with room for expansion. (Courtesy Ilani Cowlitz Indian Casino) Since it opened in April 2017, Indian casino Ilani, developed by the Cowlitz Tribe and Salishan-Mohegan LLC, has had impressive accomplishments each year. In year one, the 156-acre La Center, Wash., development, 25 miles north of Portland, Ore., opened its meeting and entertainment center that includes the 2,800-seat Cowlitz Ballroom and a convention center. Two years ago, Cowlitz was able to build on its brand experience with 57 shows, including free shows with Eddie Money, Richard Marx, Vince Neil and Everclear, among others. Now, on its third anniversary, the venue is working on its next project — a parking garage with more than 2,700 spots and room for expansion — scheduled to be completed in November. “We can build up to 4,000 parking spots in this covered garage, which is on… Continue Reading Third Year Brings Another Big Project at Ilani
Continue Reading Third Year Brings Another Big Project at Ilani
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HIGH LIFE: An overhead view of Hard Rock Live at the Seminole Hard Rock Hotel & Casino in Hollywood, Fla., set up for a GA floor (Courtesy Seminole Hard Rock Hotel & Casino Hollywood) How Hard Rock Live in Hollywood, Fla., became a must-see showplace When it opened as part of Hollywood, Fla.’s Seminole Hard Rock Hotel & Casino on Oct. 25, Hard Rock Live was positioned as a multipurpose facility with unique attributes. The 225,000-square-foot space’s big-room ambiance can be transformed into that of a more intimate venue: Its 6,556 seats can be cordoned off on both sides for an audience of 2,000 to 2,500. To put the sightlines in perspective, from the last row of the upper balcony to the stage is just 168 feet. “There is not a bad seat in the house,” said Dave Gold, the hotel and casino’s vice president of entertainment. “Where else can… Continue Reading Casino Venues: Doing It the Hard Way
Continue Reading Casino Venues: Doing It the Hard Way
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GREEN SPACE: The large plaza at Irvine’s FivePoint Amphitheatre is mostly grass and offers a summer picnic vibe. (Courtesy Nederlander Concerts) Golden State venues make the most out of their popular locale THE CIRCUIT What went right at some of the state’s top-performing venues last year FivePoint Amphitheatre, Irvine Dylan Greer, general manager How did you do last year? We had a great 2019 season at FivePoint Amphitheatre. It was a busy one with 41 shows, which included artists across all genres. Big shows Korn, Florida Georgia Line, Hootie & the Blowfish, Santana, Zac Brown Band, Chris Young, Morrissey and a Social Distortion 40th anniversary show. This year’s lineup includes The 1975, Brad Paisley, The Avett Brothers, FishFest with Chris Tomlin, Chicago and Rick Springfield, Chris Young, Sugarland, Foreigner, Incubus and 311, Megadeth and Lamb of God, Halsey, Kidz Bop Live, Disturbed, Sammy Hagar & the Circle and Whitesnake,… Continue Reading Cashing In in Cali
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