The Houston Astros’ new naming rights deal for Daikin Park could run as high as $140 million over the 15-year term, structured in five-year tiers to protect the brand should the Astros decide to pursue a new stadium, sources said. Continue Reading Daikin Park deal: Potential value $140 million
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Casey’s General Store, the Iowa-born convenience store chain that forged its brand into the pop culture mainstream through its creative take on the most important meal of the day, took over naming rights for the 16,000-capacity arena in Des Moines. It’s a 10-year deal, valued at a total of $18 million. Continue Reading Casey’s in store for naming rights
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NEW HORIZON: A rendering shows the rebranded First Horizon Coliseum after the bank acquired naming...
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RALEIGH, North Carolina — The Carolina Hurricanes’ proposed entertainment district next to freshly-rebranded Lenovo Center will play a critical role for fulfilling Tom Dundon’s vision of putting an MLB team in North Carolina’s capital. Continue Reading Canes’ mixed-use project key for MLB effort
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The Carolina Hurricanes have jumped on the mixed-use bandwagon, announcing this week a $1 billion entertainment district proposed next to their arena in Raleigh, North Carolina. Continue Reading NHL Canes announce $1B mixed-use project
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NORTH BY NORTHWEST: The Washington Commanders, shown here in a home preseason game against New...
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Florida International University’s naming-rights deal for Pitbull Stadium evolved from the school recognizing its place as a relative newcomer in the annals of college football. Continue Reading Inside the deal for Pitbull Stadium
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UNA NUEVA ERA: Foro Sol, a beloved stadium in Mexico City built for concerts nearly 30 years ago,...
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DON’T STOP THE PARTY: Florida International University’s football stadium has been...
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Seattle Seahawks 12s have something new to cheer about next season with the debut of the T-Mobile Endzone and The 1976 Club at Lumen Field.
Continue Reading Seahawks Develop End Zone Club
Inter&Co, a Brazilian bank with $10-plus billion in global assets, has signed a historic naming rights deal for the stadium that’s home to MLS Orlando City SC and the NWSL Orlando Pride. Continue Reading Inter-connected in Orlando
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MERGED: The USFL and XFL have merged into the UFL. (Getty Images) Season tickets are on sale The...
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