Florida’s newly rebranded The Amp St. Augustine is adjacent to Anastasia State Park. (Courtesy The Amp St. Augustine) Upgrades, rebranding designed to further heighten profile of St. Augustine Amphitheatre and Ponte Vedra Concert Hall As the St. Augustine Amphitheatre kicked off its main-stage concert season March 1 with a sold-out show by Alabama, guests at the Florida venue couldn’t help but notice the changes. The 4,000-seat facility had been expanded by 700 seats, and a new food truck area provided fresh local options beyond the traditional concession stands. “We sell out a lot of our shows quickly, so we knew the demand was there and the ability to bring in bigger acts,” said Gabe Pellicer, assistant director of the venue and the adjacent Ponte Vedra Concert Hall, about the new seats. “We knew we had a lot of momentum, so we went for it.” The changes coincide with a rebranding for what’s […]
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