Zlatan Ibrahimović celebrates his first goal as a member of the Galaxy at home vs. Los Angeles FC last season. (Courtesy Dignity Health Sports Park) New naming-rights partner is one piece of fresh approach at L.A.’s Dignity Health Sports Park The relationship between the Los Angeles Galaxy of Major League Soccer and San Francisco-based Dignity Health started about a year before the health care provider signed on as the naming-rights sponsor for the 125-acre Los Angeles-area campus that includes the 27,000-seat home of the Galaxy. That relationship became official Jan. 1, when the site became Dignity Health Sports Park, the third name in the 15-year history of the venue. “We had been connected to them through industry relationships, trying to figure out what would make the most sense,” said Robert Vartan, senior director of global partnerships for AEG, which owns and operates the Galaxy.  “The opportunity of naming rights came […]
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