The FanFood app displays a promo for the Mars Wrigley candy test at Durham Bulls Athletic Park in North Carolina. (Courtesy FanFood)
Pilot test sees candy sales at ballpark more than double using mobile phone technology
App maker FanFood and the Mars Wrigley confectionery company managed to more than double candy sales using mobile technology in a two-month pilot test at Durham Bulls Athletic Park in North Carolina.
The 10,000-seat ballpark, home to the Durham Bulls, the Triple-A affiliate ...