Elevated Concessions Partners, Live Nation Developed by Brian Siep, senior vice president of food and beverage; Andy Yates, West Coast director of food and beverage; and Brian Hart, director of premium food and beverage Photo: Courtesy Live Nation Connecting the fans with the right brands Brian Siep, Live Nation senior vice president of food and beverage, knows fans anticipate the acts on stage when they arrive at shows. That didn’t mean Siep and his colleagues couldn’t elevate the food to match that excitement. They made it a priority, then partnered with foodie celebrities, renowned chefs from across the country and Legends Hospitality to accomplish that.  “We worked hard to find the brands and the partners who really spoke to our fans,” said Andy Yates, Live Nation’s West Coast director of food and beverage. “We wanted what spoke to the overall fanbase, nationally — not looking at it through California eyes.  “The people we […]
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