LOCAL FLAVOR: Azulana, made by Pasadena, Calif.-based Pure Azul Beverage Co., is the official sparkling tequila at Pasadena’s Rose Bowl. (Courtesy Pure Azul Beverage Co.)
Pasadena-based tequila brand plants its flag at the Rose Bowl
The “drink local” movement is not just for beer anymore. It’s giving nascent liquor brands a boost in their home markets while helping some labels expand to new areas.

“All major league stadiums and many other venues are starting to feature local distilleries,” ...


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