The Hot Wheels Ultimate Drive-Thru is drawing crowds in Ontario, Calif. (Courtesy Raycom-Legacy Content Co.) Live tour spins off new event, debuting at California’s Toyota Arena Raycom-Legacy Content Co., producer of the Hot Wheels Monster Trucks Live tour, launched a new attraction based on the iconic Mattel toy brand, the Hot Wheels Ultimate Drive-Thru, last week in the parking lot of Toyota Arena in Ontario, Calif.  The drive-through experience, which is more than two miles long, is due to run through Jan. 2 but could be extended another week depending on sales, which are reported to be strong, according to Raycom-Legacy President and CEO Ken Hudgens, who said 25,000 cars and over 100,000 guests are expected to take in the experience. Tickets, priced from $45-$60 a vehicle, went on sale Oct. 30. Though additional cities have not yet been announced, the family attraction — with more than 50 life-size Hot… Continue Reading Hot Wheels Drive-Thru Rolls Out

To access this content you must be a subscriber and logged in with your subscriber credentials here. To subscribe to VenuesNow, click here for more information or here for combo subscriptions including sister-publication Pollstar.