True Tickets’ relationship with Tessitura Network stems from their work together at the Adrienne Arsht Center for the Performing Arts of Miami-Dade County. Deal built on technology that allows PACs to better know their ticket holders True Tickets’ partnership with the Tessitura Network will expand the company’s reach into the performing arts center segment and is validation of the value of the secure contactless digital ticketing platform it has built, True Tickets founder and CEO Matt Zarracina says. The partnership, announced in October, makes True Tickets services available to the more than 700 not-for-profit arts and cultural institutions, across 10 countries and three continents, that make up the Tessitura Network. “Tessitura is the gold standard for ticketing, customer relationship management in the not-for profit arts space,” Zarracina said. “For us, it is an incredible opportunity we are happy to have and we feel validated that they wanted to partner with […]
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