WHO’S THERE? Knowing who is filling the seats in a venue can become a necessity in an emergency. (Getty Images) Data available from companies like True Tickets can benefit patrons in a crisis Generally seen as an important marketing tool, the ability to understand just who is attending live events has taken on added relevance amid the novel coronavirus pandemic, a ticketing blockchain technology company president says. News that a part-time usher who worked at two Broadway theaters had tested positive for the virus made clear that information gathered about guests can serve a crucial public safety purpose by facilitating the notification of others potentially exposed, according to Matt Zarracina, co-founder and CEO of Boston-based True Tickets. The company has launched a pilot program to provide its ticketing solutions to the ticketing division of the Shubert Organization, which owns and operates 17 Broadway theaters.  Most attendees of shows worked by the… Continue Reading INTIX Quarterly: More Than Marketing
To access this content you must be a subscriber and logged in with your subscriber credentials here. To subscribe to VenuesNow, click here for more information or here for combo subscriptions including sister-publication Pollstar.