Fans at Manchester Arena can use their phones as their tickets for all future shows. (Getty Images) Ticketmaster, SMG Europe introduce option at U.K.’s biggest indoor venue Ticketmaster and SMG Europe have introduced digital ticket technology at Manchester Arena. The aim is to offer fans a safer and easier way to buy tickets while ensuring that tickets are being bought and used by real fans through Ticketmaster’s Verified Fan processes. Visitors of Manchester Arena can receive tickets on their mobile phones, send them securely to friends entering the venue separately and make use of Ticketmaster’s fan-to-fan marketplace to resell unwanted tickets to other gig-goers. When digital tickets are resold, Ticketmaster cancels the original barcode and reissues a new one to ensure that tickets are verified and cannot be duplicated or missold. The digital tickets are animated on the header and footer, making it obvious if the ticket has been transferred […]
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