STEEL WHEELS: Bravado is the Rolling Stones’ exclusive brand management and merchandise provider. (Don Muret / Staff) Mat Vlasic of Bravado on what merch means and how the business might change Mat Vlasic has been in the music business for about 20 years, starting as a booking agent before joining Sony Music Entertainment in 2003. Over the next 13 years, Vlasic worked his way up from finance and artist development to vice president of the artist merchandise division before joining Bravado, the merchandising division of Universal Music Group, in 2016. Under his leadership, Bravado acquired Epic Rights in January 2019, led by concert retail pioneer Dell Furano. The merger expanded Bravado’s roster to include Kiss, Madonna, Eric Clapton, ZZ Top and Barbra Streisand, among others, for what is now a total of 200 acts. Bravado also serves as the Rolling Stones’ exclusive brand management and merchandise provider, marked by last… Continue Reading Q&A With Mat Vlasic: ‘That Emotional Connection’
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