GAINING TRACTION: Under Feld Entertainment ownership, Monster Jam has grown into a real athletic competition and expanded into 11 countries. (Courtesy Feld Entertainment) Many industry observers thought Kenneth Feld went off the road when he bought the Monster Jam and Supercross from Live Nation 11 years ago in 2008. The motorsports franchises were nothing like a typical Feld property. They didn’t have storylines and didn’t fall into the Feld wheelhouse of properties where the shows could be changed up every year.  But Feld had a vision. He saw real athletes competing in real sporting events. Feld had a hunch that he could turn the properties into so much more than a display of tricked-out trucks and motorcycle stunts. He saw tours and seasons and big spectacular events. Feld knew exactly what he was doing. Live Nation put on 20-plus stadium shows in 2008-09. In 2019, Feld put on 119 Monster […]
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