GAINING TRACTION: Under Feld Entertainment ownership, Monster Jam has grown into a real athletic competition and expanded into 11 countries. (Courtesy Feld Entertainment)

Many industry observers thought Kenneth Feld went off the road when he bought the Monster Jam and Supercross from Live Nation 11 years ago in 2008. The motorsports franchises were nothing like a typical Feld property. They didn’t have storylines and didn’t fall into the Feld wheelhouse of properties where the shows could be ...


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