Kristina Reed (left) and Brittany Greenbaum. (Courtesy MSG) Oscar-winner Reed arrives from Disney, Greenbaum from iHeartRadio The Madison Square Garden Co. is beefing up staff for its coming Sphere project and its MSG Live division. Academy Award-winning producer and creator Kristina Reed has joined MSG as senior vice president of creative development and strategy. In the newly created position, Reed will drive the development of creative content for the MSG Sphere venues. Most recently, Reed was vice president of production at Disney Television Animation, overseeing development slate strategy and pilot production for Disney Channels Worldwide. She spent seven years at Disney Animation Studios and has also worked for DreamWorks Animation. Reed has produced two Academy Award-winning short films, “Paperman” in 2013 and “Feast” in 2015, and co-produced a third Academy Award winner, “Big Hero 6,” in 2015. Brittany Greenbaum joined MSG Live as director of artist relations, also a newly… Continue Reading MSG Hires Ahead of Sphere Project