Kristina Reed (left) and Brittany Greenbaum. (Courtesy MSG)
Oscar-winner Reed arrives from Disney, Greenbaum from iHeartRadio
The Madison Square Garden Co. is beefing up staff for its coming Sphere project and its MSG Live division.

Academy Award-winning producer and creator Kristina Reed has joined MSG as senior vice president of creative development and strategy. In the newly created position, Reed will drive the development of creative content for the MSG Sphere venues.

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