Date Announced: July 12

Owner/Tenant: City of Richmond (through the CenterStage Foundation)/Broadway in Richmond

Terms: Altria is paying $10 million for the naming rights for 20 years. Payments will be made in $2-million installments for five years, starting this summer. The theater’s name will change to the Altria Theater next year, but the company’s tobacco products will not be featured in the facility.

Comments: The Landmark Theater in Richmond, Va., will become the A...


This content requires a VenuesNow subscription.

If you have a subscription please login below: