Tracking software from Motionloft gives fans real-time wait times by specific concession line. (Courtesy Motionloft)

Motionloft isn’t new to tracking the movement of crowds through outdoor spaces, but the company has begun to make inroads in taking its movement-tracking technology inside. 

Now owned by Mark Cuban, Motionloft has entered American Airlines Center and improved the NBA’s Dallas Mavericks’ ability to track concession lines and flow through the indoor arena that serves as a home...


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