Tracking software from Motionloft gives fans real-time wait times by specific concession line. (Courtesy Motionloft) Motionloft isn’t new to tracking the movement of crowds through outdoor spaces, but the company has begun to make inroads in taking its movement-tracking technology inside.  Now owned by Mark Cuban, Motionloft has entered American Airlines Center and improved the NBA’s Dallas Mavericks’ ability to track concession lines and flow through the indoor arena that serves as a home to both the NBA and NHL.  “We were primarily an outdoor analytics product offering,” said Chris Cooper, Motionloft’s senior director of sales. “Now we get to talk about the entire fan journey from outdoors to indoors.”  At its core, Motionloft has worked with commercial real estate and smart city groups to learn about fan movement outside of large event spaces, whether traffic and parking patterns to how crowds flow through restaurant and retail spaces. That technology […]
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