Arena Birmingham is part of NEC Group Birmingham. (Courtesy arenabham.co.uk) Founding membership in alliance covers five venues NEC Group Birmingham has become the second founding member of Oak View Group’s International Venue Alliance. The partnership includes five venues with a focus on securing a naming-rights partner for the National Exhibition Centre and Arena Birmingham. The NEC Group’s membership in the Venue Alliance also covers the ICC, The Vox and Resorts World Arena. The partnership will focus on helping the NEC drive new commercial partnerships across the venues, all of which are in Birmingham, England. The Venue Alliance is modeled on OVG’s Arena and Stadium Alliance in North America, an invitation-only partnership of 28 arenas that enables independent venues to attract global sponsorship opportunities, drive additional events and content, and achieve efficiencies of scale by buying together. (OVG is VenuesNow’s parent company.) Sam Piccione, OVG’s international president, said in a statement: […]
To access this post, you must purchase Subscribe to VenuesNow – 1 Year, Subscribe to VenuesNow – 2 Years or Subscribe to VenuesNow – 3 Years. If you are already a member of VenuesNow, please login here: log in