Clemson cross-referenced data from licensed merchandise partner Fanatics with its own to produce new insights. (Getty Images)
Data experts say taking the first step can lead to big discoveries
Data can provide a ticketing operation innumerable ways to make itself better. Perhaps that’s what makes data scary to some.
“For me, a few years ago, it seemed like this stuff was really, really overwhelming,” said Mario Morris, chief financial officer and associate athletic director for the Universi...
Rob joined VenuesNow in early 2018 after 19 years at Street & Smith's SportsBusiness Journal. Before that he made stops at newspapers in Charlotte, N.C.; Charlottesville, Va.; Lexington, Ky; and the Kansas City area, in addition to selling clothing and working in a baseball card store (for cards rather than money). He loves good stories, good writing and working with good people. Rob lives and dies with his Kansas Jayhawks and treasures his time with his wife and two daughters, who are all pretty awesome.