Jamie Vosmeier led the delegation from the Fox Theatre in Atlanta as it accepted the Founder’s Award. (Courtesy Paciolan)

Paciolan partners on insurance with TicketGuardian

Chief technology officer Keith White announced during the Pacnet opening session that Paciolan had launched ticketing insurance through a partnership with TicketGuardian. White noted it would not only give buyers piece of mind but also might persuade prospective purchasers to hit the “buy” button. 

Mississippi State University and the University of Colorado are among the first of Paciolan’s clients offering the insurance.

Newport Beach, Calif.-based TicketGuardian recently announced an $8 million Series A funding round led by American Family Ventures and IA Capital Group, bringing its total funding to $13 million.

The annual Pacnet Star of the Year Awards expanded by a category, adding Event of the Year, and also inaugurated a new method of picking the winners. After Paciolan selected the finalists for each award this year, the company handed the process off to its clients, who voted for the winners. At an event where community is stressed, it was a “great way to bring that all together,” said Christian Lewis, the company’s vice president of business development. Taking home awards this year:

Founder’s Award
Fox Theatre, Atlanta, a Paciolan client since 2012, won the only award not voted on by clients, honoring the historic theater’s successful use of a variety of the company’s products. The Fox was first in its category to use the 3D seat map systems of Paciolan company Ballena Technologies. It sold more than 50,000 tickets in 2.5 hours for last season’s “Hamilton” run, and was No. 1 in the world in VenuesNow’s recent year-end Top Stops chart for facilities with capacities of 2,001-5,000, based on tickets sold.

Star of the Year
LSU. The Southeastern Conference school won the honor for the work it has put into online fan experience. The school sells almost 90 percent of single-game football tickets online, integrated parking with tech company ParkHub and added Salesforce.com to its fundraising office.

Event of the Year
Elton John at PPL Center, Allentown, Pa. When John kicked off his farewell tour at the arena in September, it became the venue’s highest-grossing event at more than $1.7 million. Tickets sold out in 23 minutes. 

Breakthrough Innovator of the Year
University of Washington. The Huskies were recognized for a digital marketing revamp with an eye on adding and keeping ticket buyers. A program directed at first-year ticket buyers helped boost their retention rate by 50 percent. (A snowstorm in Seattle kept most of the Washington contingent home, but Bess Hampsch, director of ticket services, was there to collect the award.)

Newcomer of the Year
University of North Texas. Total athletic ticket revenue for the Conference USA school in Denton, Texas, which signed on with Paciolan last year, was up 22 percent and scholarship fund donations rose 20 percent.

Among those on hand at the conference’s opening session was Greg Brown, president and chief executive officer of Learfield IMG College. Learfield acquired Paciolan, known for a short time while under the ownership of Comcast Spectacor as Spectra’s Ticketing and Fan Engagement division, in June 2017. 

Learfield, long a power in college sports through its multimedia rights and sponsorship sales, completed a merger with IMG College in January.

In her opening address, Paciolan President and CEO Kim Damron celebrated a perfect College Football Playoff for the company: Notre Dame, Oklahoma, Alabama and national champion Clemson are all clients. 


More From Pacnet ’19:

3 for the Road: Ideas and Approaches Worth Borrowing
Build That Wallet: Coming Mass Acceptance of Digital Passbook Drives Changes in Ticketing
Making the Numbers Work: Data Experts Say Taking the First Step Can Lead to Big Discoveries