Australian firm with Token RFID is latest addition Patron Technology, an integrated ticketing solutions company, has acquired Ticketbooth, which owns the Token cashless RFID platform as well as Audiencetools, an automated social media marketing instrument. Terms of the deal, which closed July 12, were not disclosed. This is the ninth acquisition for Pittsburg-based Patron. Ticketbooth is based in Sydney, Australia. “Ticketbooth has been reselling ShowClix products (a previous Patron acquisition in July 2017) in Australia and New Zealand, and we thought they were a great fit for us,” said Patron Technology CEO Marc Jenkins. Simon Guerrero, who leads Ticketbooth, will stay with the company, continuing as head of Ticketbooth, Token and Audiencetools, and will be the head of Patron Technology’s Australia and New Zealand operation. “He’s expanding his mandate instead of shrinking it,” Jenkins said. “Everyone else is staying, too. If anything, we will be adding staff.” Patron Technology is […]
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