Centerplate moves deliberately in an age of app overload Mobile phones are everywhere, and every venue in the world is trying to figure out how to incorporate them into its in-venue fan experience. Not so fast, said Diana Evans, senior vice president of marketing and communications for Centerplate. “Sure, the phone frenzy has taken hold of the fans, but it’s vital to understand the full customer journey,” she said. “The mobile trend is not universal. You need to understand the needs of the clients in a particular place and understand that sometimes it’s a case of ‘didn’t want or ask for.’ “How many apps do you have on your phone and how many apps do you actually use?” she often ponders. “Sure, everyone is glued to them. But the industry has been struggling with how to support the main event and how to integrate ordering and delivery into a device […]
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