Centerplate moves deliberately in an age of app overload
Mobile phones are everywhere, and every venue in the world is trying to figure out how to incorporate them into its in-venue fan experience.

Not so fast, said Diana Evans, senior vice president of marketing and communications for Centerplate.

“Sure, the phone frenzy has taken hold of the fans, but it’s vital to understand the full customer journey,” she said. “The mobile trend is not universal. You need to understand the needs of th...

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