Quantifying LeBron James’ Lucrative Reach

Posted by Robert Gray | Aug 3, 2019 | Branding & Sponsorships, Front Row | 0
The Lakers finished tops in the NBA in media exposure last season, according to GumGum Sports. (Getty Images)
For Los Angeles Lakers sponsors in Staples Center, superstar magnifies their exposure live, in replays and on social media
LeBron James didn’t end the Lakers’ playoff drought in his first season in Los Angeles, but his star power has definitely added value for the NBA team and its sponsors with a presence inside Staples Center. And now that Anthony Davis will be suiting up alongside...
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