Santiago Bernabéu Stadium before Real Madrid's UEFA Champions League game against Borussia Dortmund in December 2017. (Getty Images)
Marketer will sell digital overlay ads for stadium videoboards, pursue regional sponsors
IMG will manage Real Madrid’s digital overlay advertising on perimeter videoboards at the club’s Santiago Bernabéu stadium under an agreement announced Wednesday. The deal also gives IMG the role of developing regional partnerships for the club, a soccer powerhouse in Spain’s...


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