Sources: Philips Won’t Renew Naming Rights Posted by VenuesNow Staff | Feb 5, 2018 | Naming Rights Dutch company's deal for Atlanta arena still among most lucrative after almost 20 years To access this post, you must purchase Subscribe to VenuesNow – 1 Year, Subscribe to VenuesNow – 2 Years or Subscribe to VenuesNow – 3 Years. If you are already a member of VenuesNow, please login here: log in