STARTING LINEUP: Ludacris was among the Atlanta artists playing the Bud Light Super Bowl Music Fest at State Farm Arena. (Getty Images)
Bud Light Super Bowl Music Fest, the three-night joint venture between the NFL, Bud Light and On Location Experiences, returns for a second year in 2020 at Super Bowl LIV, with a lineup including DJ Khaled, Guns N’ Roses and Maroon 5.
The event’s maiden voyage at Atlanta’s State Farm Arena earlier this year grossed a total of $11.38 million and included a record-breaking gross of $6.47 million by Bruno Mars and Cardi B on its final night. The three-night total placed the event first on VenuesNow’s Hot Tickets for 2019 in the 15,001-30,000 Capacity category (see facing page) — not bad for a rookie.
The 2020 installment will take place at Miami’s American-Airlines Arena Jan. 30-Feb. 1.
“Music is interwoven into the culture of the Super Bowl,” John Collins, CEO of On Location Experiences, the premium hospitality company affiliated with the NFL, said earlier this year. “Music has always been a big part of the Super Bowl, from halftime to pregame to obviously all the private corporate parties.”
Live Nation will once again lend production support, and EA Sports returns to present the first night, a “Welcome to Miami” program similar in spirit to 2019’s opening “Welcome to Atlanta” bill.
Even before the 2019 Bud Light Super Bowl Music Fest took place, Collins and his partners were already looking forward to 2020.
“To be able to launch this in Atlanta with the State Farm guys is phenomenal,” Collins said at the time, “but Miami brings a different sort of opportunity.”
It was a no-brainer for Collins, who said promoters “definitely plan on this being a part of the Super Bowl landscape for a long, long time.”