A rendering of the newly-named T-Mobile Arena in Las Vegas. 

What better time to announce a new naming rights deal between a wireless service and a Las Vegas arena than during CES 2016, the largest consumer electronics and technology trade show in the United States that happens every year in Las Vegas. As America’s “Un-Carrier,” T-Mobile continues to find ways to redefine wireless service for consumers and businesses. They have also now entered into their first mu...


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