Tag: Dignity Health Sports Park

New Name Puts the ‘Sports’ Into This Sports Complex

Dignity Health’s naming-rights deal for the  Galaxy’s home took effect in January. (Courtesy Dignity Health Sports Park) Once the Galaxy and Dignity Health agreed on the naming-rights deal, then came the fun part: coming up with the actual name of the site.  Katie Pandolfo, Dignity Health Sports Park general manager, said that in her 15 years working there the “center” name was used in an effort to help convey that the complex is more than a soccer stadium, but it also made people who weren’t familiar with the site wonder what the venue was all about.  The confusion may end with the new name. “Sports park defines itself,” she said.  Plus, with five Olympic sports already slated for the site when Los Angeles hosts the Olympics in 2028, Pandolfo said they had already agreed with the organizing committee they were going to call the venue the South Bay Sports Park. […]

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Dignity Health Sports Park: Healthy Restart

Zlatan Ibrahimović celebrates his first goal as a member of the Galaxy at home vs. Los Angeles FC last season. (Courtesy Dignity Health Sports Park) New naming-rights partner is one piece of fresh approach at L.A.’s Dignity Health Sports Park The relationship between the Los Angeles Galaxy of Major League Soccer and San Francisco-based Dignity Health started about a year before the health care provider signed on as the naming-rights sponsor for the 125-acre Los Angeles-area campus that includes the 27,000-seat home of the Galaxy. That relationship became official Jan. 1, when the site became Dignity Health Sports Park, the third name in the 15-year history of the venue. “We had been connected to them through industry relationships, trying to figure out what would make the most sense,” said Robert Vartan, senior director of global partnerships for AEG, which owns and operates the Galaxy.  “The opportunity of naming rights came […]

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