Saints Hire OVG to Sell Superdome Naming Rights
The NFL’s New Orleans Saints have hired Oak View Group’s Global Partnerships division to help sell Superdome naming rights. Continue Reading Saints Hire OVG to Sell Superdome Naming Rights
Read More
Tag: Mercedes-Benz Superdome
NOLA Venues Extend Centerplate Deal
New Orleans’ Mercedes-Benz Superdome recently announced a $450 million renovation. (Getty Images) Two years plus options at Mercedes-Benz Superdome, Smoothie King Center Centerplate has reupped its hospitality contract with New Orleans’ Mercedes-Benz Superdome and Smoothie King Center. Centerplate has been with both buildings since 1999. The Superdome, home of the NFL’s New Orleans Saints, has launched a massive $450 million renovation, the first major upgrade for the property since the repairs that followed Hurricane Katrina in 2005. Additions will include a new large kitchen and food-service area in a space currently being used for parking. “There was no RFP required for this purpose,” said Steve Trotter, Centerplate’s regional vice president. “We have a great working relationship with our clients. We had a chat, made a deal, and we remain.” Great relationship indeed. In an annual evaluation of all 32 NFL teams, conducted by the League Observation Program and third-party audits,… Continue Reading NOLA Venues Extend Centerplate Deal
To access this content you must be a subscriber and logged in with your subscriber credentials here. To subscribe to VenuesNow, click here for more information or here for combo subscriptions including sister-publication Pollstar.
Continue Reading NOLA Venues Extend Centerplate Deal
Read More
How a ‘No’ in NOLA Became a Big ‘Yes’
Roman Reigns, ready for action, at WrestleMania 34 in New Orleans. (Courtesy WWE) The story behind WrestleMania coming to the Mercedes-Benz Superdome starts at “no,” which is what the Greater New Orleans Sports Foundation said after WWE contacted the group about bidding for the 2014 edition. The foundation felt the wrestle-fest didn’t fit its mission statement for bringing sports events to town, said Alan Freeman, SMG’s general manager for the Superdome and Smoothie King Center, the NBA arena across the street. The foundation did, however, put WWE in contact with Freeman, who put a host committee together and spearheaded the bid. It was successful in landing the event, WrestleMania 30, which grossed $11 million in ticket sales with attendance of more than 75,000 at the Superdome. “Our sports foundation didn’t really understand and know much about it at the time,” said Doug Thornton, SMG executive vice president. “We had to… Continue Reading How a ‘No’ in NOLA Became a Big ‘Yes’
To access this content you must be a subscriber and logged in with your subscriber credentials here. To subscribe to VenuesNow, click here for more information or here for combo subscriptions including sister-publication Pollstar.
Continue Reading How a ‘No’ in NOLA Became a Big ‘Yes’
Read More
