Senior vice president of client support, Ticketmaster North America. (Courtesy Steve Weydig) Face of SafeTix Steve Weydig, a 21-year veteran of Ticketmaster, was the point man for the rollout of SafeTix in NFL stadiums this year, an undertaking that involved more than 300 employees on 35 internal teams. More than 3.5 million fans have used SafeTix to enter NFL games this year, thanks to Weydig, who was instrumental in developing the product to the specifications of Ticketmaster’s clients.  “I was the conduit for taking that feedback and discussion points and bringing it to our product development team,” said the Buffalo-based Weydig, who was at the forefront of the product’s mapping, helping design it in order to take it to market. “We wanted to create efficient entry practices for both the fan, the gate staff and the venue operators.” SafeTix was developed as a way to reduce fraud, offering a more […]
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