For the annual tennis tournament, the emphasis is on quality. (Courtesy All England Lawn Tennis and Croquet Club) ‘Trying to deliver a food and drink experience that matches our aspiration of delivering tennis in an English garden’ LONDON – Wimbledon lies awash in a sea of green. From grass to ivy to facades, green plays across the southwest London grounds, but it is red that peppers color into the green. Specifically, 1.4 million single dots of strawberry red as The Championships, Europe’s largest annual catering event, serves up its staple strawberries and cream. Strawberries, though, account for just one aspect in what amounts to a 24-hour-a-day, two-week effort at the Grand Slam tennis event. “From our point of view, we are trying to deliver a food and drink experience that matches our aspiration of delivering tennis in an English garden,” said Anthony Davies, Wimbledon head of food and drink. “Choice […]
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