Amid the quiet, sponsorships, renovations and even some events continue Most sports and entertainment venues sat empty for nine months after the pandemic shut down the industry. Teams, facility managers, concessionaires, marketers and ticketing firms still got deals done, though, whether it was in person, over the phone or online. During these unprecedented times, give credit to all those in the business that kept the ball rolling forward with the creativity and resiliency that’s been the backbone of live entertainment for decades. On the marketing side, Oak View Group, owner of VenuesNow, made the biggest splash, signing $400 million naming rights deals with Amazon (for Climate Pledge Arena) and UBS Arena, respectively, for new NHL arenas opening this year in Seattle and New York.  Legends got a big deal done with Ball Corp., the maker of Mason jars, to take over naming rights at the old Pepsi Center, owned and […]
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