Independents organize in a fight for their survival No aspect of the live industry was hit harder by the coronavirus pandemic than venues themselves. While artists and other members of the live ecosystem have partly offset lost touring revenue with livestreams and other new content, venues saw income halt suddenly and almost completely in mid-March, when most public gatherings were banned under sweeping health restrictions. Initially, the live business stayed afloat with meager government aid and charitable efforts – but relief has long since dried up, with lawmakers failing repeatedly in recent months to pass additional legislation to bail out the live industry and other sectors impacted by the pandemic. But as the months dragged on, the National Independent Venue Association has provided a beacon of hope during challenging times for venues across the country. More than 2,900 independent venues have banded together since NIVA formed in the pandemic’s early […]
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