Author: Brad Weissberg

MGE Opening Shop in Vegas

Virgin Hotels Las Vegas will replace the Hard Rock Hotel after a complete renovation of the property. (Courtesy Virgin Hotels Las Vegas) Mohegan Gaming & Entertainment will operate gaming when the Hard Rock Hotel in Las Vegas reopens as Virgin Hotels Las Vegas in 2020 after an eight-month renovation. Virgin Hotels, founded by entrepreneur Richard Branson in 2010,  announced last year that it had bought the famed rock ‘n’ roll-themed hotel, which sits adjacent to the storied Vegas Strip. Branson said at the time that his vision is to reconceptualize and revitalize the sprawling 5-acre property by upgrading the interior and the exterior, including the famous Hard Rock pool, home of the infamous Rehab pool parties. “MGE has a multiyear agreement to operate the 60,000-square-foot gaming space,” said Tom Cantone, senior vice president of sports and entertainment for the company. “The Mohegan Tribe will be the first Native American Tribe… Continue Reading MGE Opening Shop in Vegas

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Gardenhire Made Co-Head of WME Nashville

Becky Gardenhire. (Courtesy WME Nashville) Becky Gardenhire was named co-head of WME Nashville, making her one of the first women to lead a major agency. WME Nashville’s other co-heads are Scott Clayton, Joey Lee and Jay Williams. Gardenhire joined WME as an assistant in the TV department of the Beverly Hills, Calif., office. She relocated to Nashville in 2003. In addition to her leadership position, Gardenhire oversees a roster of clients including Jake Owen, Jordan Davis, Lanco, Rascal Flatts, Reba McEntire, Tenille Townes, Ingrid Andress, Sara Evans and Trisha Yearwood. Last year, Gardenhire was named CMA’s Talent Agent of the Year. She serves on the boards of directors for the Academy of Country Music, T.J. Martell’s Nashville chapter and the W.O. Smith Music School.  

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Vaerewyck Promoted to SVP at NYCB Live

BSE Global promoted Nick Vaerewyck to senior vice president of programming and business operations at NYCB Live: Nassau Veterans Memorial Coliseum. Vaerewyck will oversee programming, marketing, sales and communications for the Long Island, N.Y., venue. Vaerewyck served as vice president of programming ahead of the building’s reopening in 2017. Before that, as senior director of programming, he managed the venue’s programming calendar, including concerts, sports events, family shows and Exhibition Hall bookings. Previously, Vaerewyck spent 10 years at Talking Stick Resort Arena in Phoenix, where he managed more than 130 sports, concerts and family events annually. Vaerewyck will work alongside General Manager Joe Zino, who has also been with Nassau Coliseum since it reopened in 2017.

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VN Conference: The Escalation of Immersive Experiences

Nicole Feld, Melissa Hoffman and Sean Saadeh discussed immersive experiences on a panel at the VenuesNow Conference, on Sept. 11, in New York City. The term “immersive experiences” is often misunderstood, according to Nicole Feld, executive vice president and producer for Feld Entertainment, a company that has 50 years of experience with shows that incorporate the audience into the action. Feld spoke Wednesday, along with Melissa Hoffman, principal/studio leader for LAB at Rockwell, and Sean Saadeh, executive vice president of entertainment at Prudential Center in Newark, N.J., on a panel moderated by David Touhey, president of Monumental Sports & Entertainment, at the VenuesNow Conference in New York City. “The definition of live entertainment is changing,” Feld said. “Immersive in the way we use it today is when we get the audience not only to participate but to actually be part of the show’s environment. What fans remember is not the… Continue Reading VN Conference: The Escalation of Immersive Experiences

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VN Conference: Don’t Overfocus on Premium, Guido says

Al Guido speaks during an on-stage interview with VenuesNow’s Don Muret. Al Guido, co-managing partner and CEO of Elevate Sports Ventures and president of the San Francisco 49ers, said that despite the industry’s emphasis on premium seating, it’s a mistake for any venue to focus only on ultra-exclusive guests. “If you only concentrate on premium you have missed the boat,” Guido said. “It’s the distressed inventory in the middle that you have to watch out for.” He spoke in an on-stage interview Tuesday at the VenuesNow Conference in New York City. Guido cautioned that what premium guests really want is access and benefits, not necessarily a good seat to watch the game. Opened just a year and a half ago, Elevate has over 20 clients and 100 employees. “Business models can change overnight in this business,” he said. Because something worked once doesn’t mean it will work again, and reinvention… Continue Reading VN Conference: Don’t Overfocus on Premium, Guido says

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