Author: Don Muret

Delaware North Partners in Swing Suite Projects

State Farm Arena in Atlanta was the first sports venue to incorporate Topgolf’s Swing Suite simulator into the facility. (Courtesy Atlanta Hawks) Concessions company makes its bid for a foothold in mixed-use developments near stadiums and arenas Delaware North has partnered with Topgolf to open multiple Swing Suite simulators in Atlanta, Boston and Green Bay, Wis., all part of mixed-use developments tied to sports venues in those markets. Sportservice, the company’s sports concessions group, will run the locations — at The Battery Atlanta, Titletown in Green Bay, and the Hub on Causeway in Boston  — said Jerry Jacobs Jr., Delaware North’s co-chief executive officer. The Hub on Causeway surrounds TD Garden, the Boston arena where the NHL’s Bruins and NBA’s Celtics play. Delaware North is a developer and the operator of the development; it also owns and operates TD Garden and owns the Bruins. Topgolf Swing Suites patrons use real clubs… Continue Reading Delaware North Partners in Swing Suite Projects

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Tim Leiweke: ‘The World Is Changing to Event-By-Event VIP Opportunities’

Tim Leiweke, CEO and co-founder of Oak View Group, at last year’s VenuesNow Conference. (Black Coffee Productions for VenuesNow) OVG CEO sees 5G, all-cashless concessions, sports betting and esports as topics for VenuesNow Conference Tim Leiweke, co-founder and CEO of Oak View Group, addressed some trends affecting the development of arenas and stadiums. OVG, parent company of VenuesNow, is developing new NHL arenas in Seattle and New York, a college arena at the University of Texas in Austin and a minor league hockey arena in Palm Springs, Calif. Overseas, OVG has partnered with Live Nation to build an arena in Milan, Italy. In terms of technology, what are the challenges for future-proofing new NHL arenas in Seattle and New York? We catch ourselves in a transition to 5G, and what we have learned from Verizon and AT&T is they’re not there yet but they’re getting there. We must be able… Continue Reading Tim Leiweke: ‘The World Is Changing to Event-By-Event VIP Opportunities’

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The Stones and the Shield Team Up

Co-branded merchandise partnership is most extensive of its kind for NFL The Rolling Stones have historically been a savvy marketing machine, churning out creative lines of merchandise over the course of their 57-year run as “The World’s Greatest Rock ’n’ Roll Band.” Their current No Filter tour of North America is no exception. Bravado, the Stones’ exclusive brand management and merchandising vendor and part of Universal Music Group, signed a short-term deal with the NFL to sell co-branded tour T-shirts and fashion football jerseys. The tour includes stops at 13 NFL stadiums this summer, and the merchandise will carry the official marks and colors of teams in each of those markets as well as the Stones’ iconic lips-and-tongue logo.  Both items are available at retail stands inside the stadiums and merchandise trailers outside the venues, plus the Rolling Stones store on the band’s official e-commerce site. The agreement extends to… Continue Reading The Stones and the Shield Team Up

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Delaware North partners in Swing Suite projects

Delaware North will run new Topgolf Swing Suite locations in Atlanta, Boston and Green Bay, Wis. Shown is a Swing Suite simulator that opened in Atlanta’s State Farm Arena last year. (Courtesy Atlanta Hawks) Company looks for foothold in developments near venues Delaware North has partnered with Topgolf to open multiple Swing Suite simulators in Atlanta, Boston and Green Bay, Wis., all part of mixed-use developments tied to sports venues in those markets. Sportservice, the company’s sports concessions group, will run the locations — at The Battery Atlanta, Titletown in Green Bay, and the Hub on Causeway in Boston  — said Jerry Jacobs Jr., Delaware North’s co-chief executive officer. The Hub on Causeway surrounds TD Garden, the Boston arena where the NHL’s Bruins and NBA’s Celtics play. Delaware North is a developer and the operator of the development; it also owns and operates TD Garden and owns the Bruins. Topgolf Swing… Continue Reading Delaware North partners in Swing Suite projects

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New Premium at Top of Wells Fargo Center

Comcast Spectacor is selling seats on Revolutionary Row, shown in a rendering, for roughly $5,000 apiece. Tickets to all Philadelphia Flyers and 76ers home games are included. (Courtesy Comcast Spectacor) Revolutionary Row, Liberty Lofts will replace high-up suites Wells Fargo Center officials are revamping the arena’s upper deck to feature Revolutionary Row, a new premium seat product sold as a combination ticket for fans of the NHL’s Philadelphia Flyers and the NBA’s 76ers for the coming season. The retrofit on Level 7, known as the balcony level, is tied to 280 seats that were previously front-row locations in suites at the top of the building. Wells Fargo Center had 26 of those suites when it opened in 1996. It was among the last big league arenas to position suites at the top of the highest level.  Over time, those units became a “distressed product” and often went unsold, said officials… Continue Reading New Premium at Top of Wells Fargo Center

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