Co-branded merchandise partnership is most extensive of its kind for NFL The Rolling Stones have historically been a savvy marketing machine, churning out creative lines of merchandise over the course of their 57-year run as “The World’s Greatest Rock ’n’ Roll Band.” Their current No Filter tour of North America is no exception. Bravado, the Stones’ exclusive brand management and merchandising vendor and part of Universal Music Group, signed a short-term deal with the NFL to sell co-branded tour T-shirts and fashion football jerseys. The tour includes stops at 13 NFL stadiums this summer, and the merchandise will carry the official marks and colors of teams in each of those markets as well as the Stones’ iconic lips-and-tongue logo.  Both items are available at retail stands inside the stadiums and merchandise trailers outside the venues, plus the Rolling Stones store on the band’s official e-commerce site. The agreement extends to […]
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