A dump trailer deposits a load of dirt on the Greensboro Coliseum floor before a PBR event. (Courtesy PBR)
Planning and a creative crew help PBR prep arenas for its competitions
Jim White, production manager for the Professional Bull Riders, compares the complex process of preparing a venue for a PBR event to peeling an onion. There are several distinct layers to the undertaking, he said, and every step must be taken in the proper order.

“If you don’t, everything gets real ugly real fast,” ...


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