A dump trailer deposits a load of dirt on the Greensboro Coliseum floor before a PBR event. (Courtesy PBR) Planning and a creative crew help PBR prep arenas for its competitions Jim White, production manager for the Professional Bull Riders, compares the complex process of preparing a venue for a PBR event to peeling an onion. There are several distinct layers to the undertaking, he said, and every step must be taken in the proper order. “If you don’t, everything gets real ugly real fast,” White said.  The Unleash the Beast Series is PBR’s elite competition tour series. For each of the 26 events on the 2019 schedule, White said, planning for the load-in and load-out procedures begins long ahead of time. For instance, he said during an interview from the Greensboro Coliseum in Greensboro, N.C., on the day before the first night of that city’s Oct. 12-13 PBR stop, […]
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