The Can-Am Cage, shown before a PBR event at Greensboro Coliseum, gives fans a view of the action from the middle of the arena floor. (Courtesy PBR)

A Professional Bull Riders event focuses on the bull riding competition, but for fans that is only part of the show. During breaks in the action, the PBR emphasizes a range of activities in partnership with sponsors designed to elevate the entertainment value of the event for its crowds and keep the energy level high. PBR owns and operates each a...

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